Utilizing Social Media Apps For Productive & Positive Ideation

aligning social media streams to topics of interest and influencing subconscious experiences

Source: Google

Often times we find ourselves doom-scrolling through our social media streams, searching endlessly for something to keep us pre-occupied in the moment. This is not a plea suggesting people curb their addictions or distractions, but more so to suggest aligning their social streams to better serve their own interests. In order to fully understand how to alter your current subconscious behavior towards social media, think of social media as parts of three categories: people, events, and topics.

Its not as if these three categories are unrelated, they are certainly connected since all media is shared by people and related to a specified topic or event. So if we think of these categories as webs and levers, you can start weighing where you’d like to focus in on your stream.

Say you want to hone in on specific topics as an example. And that you’d like your streams to be more about… lets say… therapy, nutrition, and mental health.

This is where we enter into and utilize the natural exploration features inherent to most modern social applications. Facebook has “Groups” while Instagram has “Explore” or “Hashtags” and a variety of other access points. Regardless, these social apps have search tools giving you quick access to any topics and the ability to add them to your feed. The social algorithm will start populating these interests and mix them into your existing feed in between updates that your connections and friends may be posting.

Now think about the influencer and their chosen medium of sharing their content. Do you like seeing photos, long blocks of texts, live experiences, or short video clips? Perhaps a combination of a variety of different kinds of mediums is your preference… find the consumption style that fits your natural capacity to feed your curiosity.

Facebook Groups
Instagram Explore

Consider the potential of realizing your favorite interests and topics within different social mediums and platforms. What this effectively does to the algorithm is that it starts adapting and making space for your topics while adjusting for the connected web of people within your inner and outer social circles. The algorithm will still include updates from people in relation to you, but just not as frequently in between other topical and event-related posts you’ve now entered into your social streams. This is a method of utilizing the algorithm to your advantage by adding a variety of your favorite interests to your ongoing experience.

What this strategy of social media alteration helps us realize is that people can start working towards and/or maintain a healthy relationship with social media and benefit by understanding how to use different instruments to manage their social tools. The reason why studies are done showing negative and positive outcomes of social media is because of the many unknowns produced by what we all know as the “algorithm”. A mathematical equation that serves up content to you based on whatever levers and variables are set by these companies and their underlying motives or goals.

Another natural way to consciously approach your time spent on social media is by incorporating productivity related topics into each of your social mediums. Again, you can empower your feeds with influencers or topics that specialize in productivity, and have this take up a percentage of your total web of interests. This can help you guide your inclinations towards more fruitful results in terms of activating your motivation towards a means of production.

Issues with misinformation, mental health, as well as social and cultural dynamics on social media are going to continue to be a major problem in today’s society for the near foreseeable future. This has been occurring since the internet was popularized in the 90s and 2000s. The reason for this is because social media companies haven’t caught on to the importance of giving users deeper visual controls and levers over their algorithms (than what currently exists). Quite simply, most if not all social media platforms allow for the ability to follow a specific person, brand or topic. But they fail to take it a step further. Once sub-controls are integrated into these types of functions, not only will you be able to follow ideas, but you’ll be able to further control that experience to sub-ideas within that same topic for literally anything (example: not just being able to view what Bob is sharing, but specifically only wanting to view Bob’s carpentry works that he shares within his posts and profile). This creates a gateway to an experience that aligns more closely with what is currently important to you.

As for the issue of misinformation and the falsifications of media, the technology for grading and reputation need to advance without being manipulated. We see this rampant on sites like Amazon or eBay, but it is possible. News can be moderated as products, similar to how Amazon provides reviews on their listings as well. Once these news sources are graded on accuracy, reliability, and other relevant standards, and are visually branded and integrated into social technologies, then we’ll start seeing more reliable sources of information out there. If food, restaurants, movies, and products can be reviewed, why can’t news?

It may make sense to restrict your social media usage, but the reality is that it is increasingly beneficial to develop networks and have access to online communities within the age of technology that we happen to live in. Starting to leverage these tools better and understanding the capabilities can be difficult, since the coded algorithms are hidden from the public. The key is to leverage what you can and align the social experience with your goals to bring you a net benefit for what you are seeking. Conditioning your experiences through these strategies can help your subconscious shift gears.

Reviewing Social Platform Dynamics

a unique take into the social dynamics of modern organizations

What is a tweet?

It is an idea with the possibility of connection.

What does it mean to send a tweet? Perhaps a sparrow is resting in your hands with your message, ready to be released into the air- to fly out into the world. Its the idea of freely sharing your thoughts with no restriction of expression.

An image is worth a thousands words billions of dollars?

fly out to the world

The Twitter brand is an influence on the world and its’ social ecosystems. A simple bird- that has the freedom of speech and choice. This image is 100% of Twitter’s value. Why is that? It’s a representation of your voice- all else is secondary.

Your Voice and Enablement

Sure, a restrictive word count on the platform can be seen as limiting. Can there be threats to the Twitter bird? Certainly. It is a race between ideas of all shapes and sizes. A never-ending race, as human connections are unique- a race where the environment around you is in constant motion.

Enablement is secondary to freedom for the social dynamics involved in modern society, but the meta of enablement is what separates a Reddit from a Twitter to a Google or a Facebook.

A Link is a Connection

Remember that feeling when you first met someone new? You might have many first impressions of that person. It is in that moment, that a link is created– weak or strong, personal or impersonal.

snap a perspective and moment

That link becomes unique and alive. When the link is brought alive, does it matter if its private or public? Certainly some people prefer to develop their connections with others in private. Those same people may also enjoy the natural flow of that connection in public spaces, circles of friendship, and experiences. What many in this industry are coming to discover is that privacy comes first for many.

Connections. Private or Public? Personal or Impersonal?

So let’s talk about Snapchat. Is Snapchat a camera app? Perhaps to Snapchat it is. Yet there we are- seeing an image with no face (like Twitter). Seemingly if it does have a face, it certainly doesn’t appear to be facing our direction, but unto the world. Perhaps embracing the world with open arms (a camera). Or perhaps a ghost of a captured memory that appears for a few seconds, only to never return again.

Links can exist or be created on Snapchat, and now we get to discover more about fellow friends and new connections. And just like life, it doesn’t happen in any particular order. That’s right, discovery on Snapchat can lead to many links, and links can lead to many discoveries. Links can be private, personal, public, or any other types of interactions that Snapchat has brought into its’ arsenal.

Is it ironic that the connections people make on Snapchat, can not disappear, but the captured moments can? Not at all- it is simply a moment within the time we subscribe to.

Perhaps Snapchat and Twitter mean more to us than other social apps in the long run. No forced or unnatural personalization, presenting us with silos of discovery, sharing, privacy, and freedom.

In the Year 2017

Does it matter that 70% of Snapchat users are female? Or that US penetration rates among ages 12-17 for the app are at 83%?

Different Dynamics of Enablement: The Social Meta

Not at all- all that matters is choice and enablement (freedom). The choice to choose how we communicate. The fact that I can send personal snaps to my closest friends– or choose to share a moment with the public or other friends. These distinctions carve out and create important metas in social dynamics connected to technology.

And how natural does it feel? How much do i need to care about this moment? Can i just let it fly like a bird? How free am i feeling when i deliver this message?

Certainly these brands are all sitting in the blue ocean, each floating in the shared space. An ecosystem of tools that empower individuals and their links… a community of unknown size and depth.

Ideation & Positive Disruption: Facebook, Dead and Alive?

Ideation is a beautiful thing. Remember Facebook, the quite controversial social application? Saturated with dynamic and static ads, syncing disruptive messaging into your consciousness. Personalization that has sent you to the depths of hell and back? Relevant ads that have sunk into your soul and identity- serving more impressions than you’ve ever served to your family and friends (those closest to you). These platforms can be re-imagined.

Think to yourself: In what scenario do you identify yourself as a person who naturally shares on Facebook? It’s a bit more rare than Snapchat, Twitter, or say- Instagram? Or perhaps Facebook is your stomping ground.

These organizations and strategies can be positively disrupted within or without. Imagine the next day an update pushes into the Facebook ether:

The Announcement

Starting today- When you share on Facebook, you’ll have a natural choice to share your post with those closest to you- algorithmically and with ease- based on your interaction data.

That’s right- the imaginative world is shaken by surprise. Another Snapchat concept stolen- You are telling me that i’ll easily be able to share again with those that matter most to me? What harmed the enablement of Facebook? It’s easy to explain- life happened. Life changed in so many different ways, that a majority of your connections on the application are less relevant than ever to your current state.

the universe of facebook

Yet, the technology didn’t evolve in that realm (by choice)- and you end up with post features that restrict you. Your enablement is restricted. Now you are linked with a bunch of people that might have had meaning to you at some prior moment of past. Now you can read threads that connect you to outsiders and other events or topics. Both beautiful and of despair.

And this is just one example. Iteration for the sake of iteration didn’t end up working for the presently globally-scaling organization. It was both inside-out and outside-in that was necessary. Ideation is a fascinating thing again.

Instead it was announced that Facebook is removing the trending piece within Facebook. This is being replaced with 3 pieces angled at breaking news, local level news publishing, and a video news aspect. I’d like to see Facebook hone-in more on the user-sharing angle, and maybe this is a step towards that- but initially it seems like it isn’t about a bottom-up community approach, but quite top-down or even mid-bottom.

no voice for users

Would it be too crazy to believe in a scenario where Facebook levels the publishing playing field like Reddit to all users and organizations of the world?

Content is King; Quality is Queen.

Is this declaration limited to a Google search engine, or does it have a more universal effect?

It turns out the balance between users and businesses on Facebook is clearly one-sided. Is the iteration of ideas for businesses surpassing that of the users? A lopsided content war? Perhaps legions of teams of engineers are assigned to books of business within Facebook. It turns out the agility of the company and resource management defeated the power of the end user. In fact, this brings us back to branding and what a brand means to the user. It turns out the metrics that executives review, need to be more human than ever to truly understand a user’s footprint.

2019-02-05 21_35_31-Clipboard
How do users perceive a brand’s trust, community, sense of expression, and other human elements?

Bring the World Closer Together; Focusing on Links that Matter

The mission is still alive and kicking for Facebook. How do we bring the world closer together? By building a community platform that enables You.

In the Year 2018

Reddit just surpassed Facebook as the #3 most visited website in the US.

The Reddit Renaissance

You mean a community that focused on freedom, enablement, privacy, among an infinite amount of other things surpassed the global phenomenon of Facebook by visit count and other key measured variables? That’s right. The exchange of ideas and the ability to change and act. The indulgence of micro and macro topics. The closest digital feeling one can feel to a live vibrancy of community- it reminds me of a living and breathing city like NYC. A dynamic phenomenon that molds, lives and breathes at all times of the day or night. A place of serendipity.

So let’s talk about those differences.

Reddit – authentic human connections. Facebook – bringing the world closer together.

Top down, bottom up, or perhaps a hybrid? The approach of the social meta is a live race. Something to think about.

Links

We are–in this moment–distilling and disseminating the social truths of reality.